Based out of Santa Barbara County

What are Hashtags? How to Use Them on Social Media

hashtagsWhat Are Hashtags and Why Should I Care?

If you regularly use Facebook, Twitter, Instagram, and any social media then you’ve no doubt seen the “#” symbol next to word(s) in a posts. These are “hashtags”.

Hashtags allow you to designate key terms in your posts on social media platforms. These terms are grouped together, regardless of the poster, and can be searched for by users looking for related content. So, let’s say you’re interested in seeing content about photography, run a search for #photography!

For example, let’s say you just posted one of your new blogs to your social media page. It may look something like this:

positive psychology hashtags page

Facebook – Notice how status posts from different pages will show up here as long as they used #positivepsychology

“Happiness is truly within your reach. Here are 8 tips to find the happiness you’ve been looking for in each day. ‪#‎PositivePsychology‬ 
[Link to content]

If you run a search for #PositivePsychology on any social media platform you’ll be taken to the page of that hashtag. This page will be populated by posts that included the hashtag “#positivepsychology”.

Hashtags are an easy and effective way to reach people who are interested in the type of content you produce. This makes them a useful tool for reaching potential customers, clients, and partners — the users who finds your messages via hashtags has already displayed an interest in your product/businesses.

Keep in mind that the more recent posts will continue to push down the older ones, this is why researching your hashtags across all your social media platforms is important.

 

Which Hashtags Should I Use?

Twitter #seo example

Twitter – Relevant to the business, but not to this post.

While this question doesn’t have a single correct answer, the most effective ones will relate to both your business and the content you are currently sharing. For example, while #seo is relevant to our services, it probably wouldn’t be the best fit for a blog post focusing on social media. I should go with something like “#socialmedia“.

To get the most out of your hashtags, you’ll have to perform some research. Run searches for different hashtags on each social media platform to see which posts tend to receive the most engagement.

Try to find the line between a hashtag that is too broad (such as #marketing) and ones that are too specific (such as #SoCalSocialMediaMarketing). If you use a hashtag that is too broad, then your post might get pushed down by all the new traffic before anyone ever sees it; if you use a hashtag that is too specific, then it’s unlikely anyone will ever search for it.

How Many Hashtags Should I Use?

This will vary depending on any number of factors, but here are some guidelines for you to start with:

Did this help? Please leave any questions/feedback in the comment section below — we’re happy to hear from you!

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1 Comment

  1. Jeffrey Lipsius on July 23, 2016 at 9:51 pm

    Great info. Gabe!

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