Based out of Santa Barbara County

Posts by Gabe

Meta Description Best Practices for SEO

Editing meta description on a blog post

What is a Meta Description? If you’ve ever done an online search then you’ve seen a meta description (several, actually). Just about every search result will contain the title of the page, the URL of the page, and the meta description. Check out this image, specifically the haphazardly highlighted section:  In laymen’s terms: A meta-description…

Read More

Optimize Your Images for SEO – Filenames and Alternative Text

Google Web Crawler

Filenames and Alternative Text – Optimizing Your Images for Search Images are great; they can draw the eye, provide additional information, affect one’s mood, and serve to really strengthen a message. Would your website’s content work just as well without any images? This is something you need to keep in mind when trying to optimize your website…

Read More

What are Hashtags? How to Use Them on Social Media

hashtags

What Are Hashtags and Why Should I Care? If you regularly use Facebook, Twitter, Instagram, and any social media then you’ve no doubt seen the “#” symbol next to word(s) in a posts. These are “hashtags”. Hashtags allow you to designate key terms in your posts on social media platforms. These terms are grouped together,…

Read More

Which Social Media Platform Should You Use for Your Business?

The Social Media Examiner recently released their 8th annual social media study, in which they surveyed more than 5,000 social media marketers. This report highlights their top 7 social media platforms. I recommend you click on the link and download the 50+ report; it’s available until June 10th. Whether you’re just starting to use social…

Read More

Using Headings, from h1, h2 and on!

What are Headings? You may know them by the more common term, “sub-titles.” Simply put, headings/sub-titles are subordinate titles (hence “sub”) which provide additional information about some type of content. Headings/sub-titles break the content of a post into specific sections which can be more readily identified by the reader. Before moving on, take a look at the structure of…

Read More